awesome-generative-engine-optimization
github.com/amplifying-ai/awesome-generative-engine-optimization ↗A curated guide to Generative Engine Optimization (GEO) resources: guides, tools & research to boost visibility in AI-powered search engines.
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Installation instructions →What's inside
Guides & Tutorials
- 10-Step Guide to GEOTechnical Implementation
Systematic approach to implementing GEO.
- 59+ Perplexity Ranking PatternsPlatform-Specific Optimization
Browser-level code analysis revealing specific ranking factors.
- AI Optimization Technical GuideTechnical Implementation
Comprehensive technical overview of content optimization for AI systems.
- AI Search Optimization: llms.txt Best PracticesTechnical Implementation
Technical implementation guide for llms.txt protocol.
- Beginner's Guide to GEOGetting Started
Step-by-step introduction.
- GEO vs SEO DifferencesGetting Started
Key distinctions.
Case Studies
- 115% Visibility - Geneva WorldwideDocumented Stories
AI Overviews domination.
- 200% Monthly Growth - Auto PartsDocumented Stories
Schema + llms.txt implementation.
- 2,300% AI Traffic Growth - ManufacturingDocumented Stories
E-E-A-T optimization case.
- 7× Growth - Ramp FintechDocumented Stories
3.2% to 22.2% visibility.
- How to Appear in Generative AI SearchesDocumented Stories
Exposure Ninja presentation.
- Influencing ChatGPT ResultsDocumented Stories
Real-time optimization.
Industry Analysis
- 41M AI Search Results AnalysisMarket Research & Data
Brighton SEO 2025 study across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot.
- 63% of Websites Receive AI TrafficMarket Research & Data
3,000 site study.
- 75K Brand Analysis: AI Overview Ranking FactorsMarket Research & Data
Large-scale correlation study showing 95% of AI citation behavior unexplained by traditional traffic metrics.
- 98+ GEO Statistics for 2025Market Research & Data
Comprehensive data compilation.
- AI Citation Failure StudyMarket Research & Data
60% failure rate analysis.
- AI Overviews Have DoubledMarket Research & Data
25M queries analyzed.
Research & Papers
- Adversarial SEO for LLMsAdversarial & Security Research
Hidden text boosts mentions 2.5× in AI answers.
- AI Platform Citation PatternsFoundational Research
Analysis of how ChatGPT, Google AI Overviews, and Perplexity cite sources differently.
- Conductor 2026 AEO/GEO Benchmarks ReportFoundational Research
Industry's first large-scale AEO/GEO analysis across 13,770 domains, 21.9M searches, and 17M AI responses.
- ConflictBank: LLM Knowledge ConflictsKnowledge Conflicts & Retrieval
7.4M claim-evidence pairs dataset.
- ConflictingQA DatasetKnowledge Conflicts & Retrieval
How LLMs handle contradictory information.
- C-SEO Bench: Does Conversational SEO Work?Foundational Research
Peer-reviewed NeurIPS 2025 Benchmark evaluating GEO methods across multiple tasks, domains, and competitive adoption rates.
Newsletters & Blogs
- Ahrefs BlogBlogs to Follow
Regular GEO research studies and data analysis.
- GEO WeeklyNewsletters
Weekly newsletter covering GEO trends, tools, and strategies.
- Otterly AI BlogBlogs to Follow
AI citation analysis and platform comparisons.
- Profound BlogBlogs to Follow
Enterprise GEO insights and research.
- Rankability BlogBlogs to Follow
llms.txt adoption tracking and GEO research.
- Search Engine Land AI CoverageBlogs to Follow
Authoritative coverage of AI search developments.
Tools & Software
- Ahrefs Brand RadarEnterprise SEO Platforms with GEO Features
Launched March 2025. Tracks visibility in ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot. 100M+ prompt database from real search data. Included with subscriptions ($129-$999/month).
- AI Product BenchUtilities & Generators
Benchmark for AI product visibility.
- Apify GeneratorUtilities & Generators
Scraping-based generator.
- AthenaHQDedicated GEO Platforms
Y Combinator-backed. Founded by ex-Google Search and DeepMind leaders. Unified GEO scoring. Claims 70+ customers with 10× AI traffic increases.
- Bluefish AIDedicated GEO Platforms
$5M funded. Specializes in brand safety and source attribution. "Source graph" showing how Wikipedia, forums, PDFs influence outputs. AI ad campaigns.
- ChatGPT Rank TrackerEnterprise SEO Platforms with GEO Features
Dedicated SearchGPT/ChatGPT Search visibility tracking.
Monitoring & Analytics
- AI Brand Footprint MeasurementMeasurement Guides
Approaches to measuring brand visibility in AI responses.
- AI Search Traffic in GA4Measurement Guides
Setup guide for tracking AI-referred traffic in Google Analytics.
- AI Search Visibility Tools DirectoryMeasurement Guides
Comprehensive directory of tracking tools.
- Guide to LLM Tracking ToolsMeasurement Guides
Comprehensive platform comparison and evaluation criteria.
- LLM Optimization TrackingMeasurement Guides
Emerging approaches for AI discovery measurement.
- LLM Tracking Tools OverviewMeasurement Guides
Feature comparison across major tracking platforms.
Technical Documentation
- AI Crawlers Can't Execute JavaScriptAI Crawlers
Critical limitation analysis.
- AI Crawler User Agents ListAI Crawlers
Comprehensive list updated monthly.
- AI Crawler User Agents List by CompanyAI Crawlers
Directory of AI bots and crawlers.
- AI Search & Structured DataStructured Data
Implementation guide.
- Companies Using llms.txtllms.txt Protocol
Implementations by Zapier, Stripe, Cloudflare, Anthropic, Vercel, Supabase, ElevenLabs.
- Google A2A Protocolllms.txt Protocol
Google's Author-to-AI protocol includes llms.txt support.
Showing a sample of 171 resources. View the full list on GitHub →